Powerful PR for your Built Environment Technology
PropTech Communications – Marketing technology across the industry
What we do
PropTech Communications is a new breed of PR and marketing communications agency solely dedicated to the promotion of technology providers and their solutions to all areas of the built environment, including town planning and building surveying, property finance, valuation and development, architecture, building design and construction.
Today the built environment is being transformed by technology – but its benefits are not always well explained or understood. PropTech Communications’ mission is to change that. In that sense we are proptech champions.
PropTech Communications’ founders are experienced, proven exponents of both built environment business and the technology that is transforming it. We understand how one impacts the other, and we know how to promote and position our clients ahead of the proptech wave in a way that enables them to exploit it to maximum commercial advantage.
How we do it
Our PR and marketing communications campaigns promote our clients’ technology response to user needs in a way that resonates for them. We match the specific proptech solutions we are promoting with the industry’s drive to become more efficient and competitive through the use of technology. In that sense we promote every PropTech Communications client as a user champion, reaching out to their prospects, raising their company profile and differentiating their offer in a crowded marketplace.
Every campaign we run is underpinned with a set of consistent and compelling messages-to-market that maximise the impact of our PR and marketing communications activities.
Our experience
Two examples that typify our work in this field:
PropTech Communications ran a campaign for Pex Software, an award-winning provider of software services to the private rented sector (PRS), build-to-rent, student, key worker and social housing markets – securing coverage in relevant media including Housing Technology magazine, Facilities Management and Property Week and raising the profile of the company, which was later acquired by real estate software and data analytics company RealPage as a result.
We have obtained construction technology media coverage for structural engineers The Robert Bird Group in the construction media, with two of its senior directors being selected as members of Building magazine’s ‘Digital Champions’ team. Proptech Communications has also secured regular thought leadership articles in Building.
See who we have already set up sales meetings with here